Getting Started
PlaceOptimizer helps multi-location brands in India keep their Google Business Profile presence accurate, complete, and consistent. It does this in two layers that share one audit engine:
- The audit. Given a brand name, the engine discovers every GBP listing Google has indexed for that brand, checks each listing against a health checklist across seven categories — hours, photos, categories, name-address-phone (NAP) consistency, ratings and reviews, cross-location consistency, and duplicate candidates — and produces a single 0–100 brand-health score plus a client-ready HTML and PDF report.
- The console. The operator console at app.placeoptimizer.com is where a brand manages those listings day to day: per-location dashboards for health, posts, and reviews, INR/GST subscription billing with self-issued tax invoices, and the flagship bulk CSV diff-and-apply workflow for editing many listings at once.
Who it is for
PlaceOptimizer is built for teams that run many physical locations under one brand across India — retail chains, quick-service restaurants, healthcare groups, and automotive networks. If your business has more stores than you can audit by hand in a spreadsheet, PlaceOptimizer is aimed at you.
We are currently onboarding design partners during public beta. The audit engine reads public Google data and works on any brand today.
Where to start
- Run the free audit — enter your brand and get a scored snapshot of your listing health. No account, no login, no payment. See The free audit.
- Explore the console — sign in to the operator console and walk through the dashboard, locations, health, reports, and settings surfaces. See Console tour.
- Connect an AI assistant — PlaceOptimizer exposes a Model Context Protocol server so assistants can probe the service and read your managed locations, metrics, reviews, and posts. See MCP Server.
What this documentation covers
- The free audit — what it measures and how to request it
- Console tour — every surface in the operator console
- MCP Server — connecting AI clients, all tools, authentication
- API Reference — the programmatic surface and the bulk CSV format
Honest scope
PlaceOptimizer is honest about what it does and does not do. There is no fabricated social proof: the platform is in beta and onboarding design partners. India-directory presence (JustDial, Sulekha and similar) is not claimed as an automated sync. Provider billing is surfaced transparently in the console so an empty audit reads as "balance exhausted" rather than "no listings found". Pricing is transparent and published on the marketing site — per-location INR plans with GST invoices, not "contact sales".